Lucy joined Rype with a shared mission to get more people growing food.
Over the last few years, Lucy has used her background in fashion to bring a fresh approach to food growing, inspiring thousands around the world to give it a go.
We asked Lucy some of our burning questions:
Why did you switch form jewellery designer to growing edibles?
The simple answer is that it didn't make me happy. I was very lucky with the things I managed to do and achieve in my fashion career. However I reached a tipping point where I either had to seek investors and grow the brand or stop. Being really honest with myself, I really hadn't enjoyed what I was doing for some time so I made the decision to walk away. I came to gardening for precisely the opposite reason. I was going through a really stressful life event at the end of 2017 and needed a distraction so turned to something that had always made me really happy and that was growing food. The further I immersed myself in the world or horticulture, the happier I became and frankly I have never looked back.
You have an amazing following on instagram - what is it that people resonate with so much?
I feel very humbled by the amazing support I have received on instagram. Perhaps it is because I came to gardening a little later, so had fresh eyes on approach and what was possible. Also, because of my background as a designer, I think I have been able to add a level of beauty to growing food and how I present that food, that has sparked peoples imagination. Either way I feel lucky to be part of, and have the support of such an incredible global community.
In your opinion, what needs to change within the gardening industry?
I think there is a difference between gardening and growing food. Obviously there are lots of cross overs and many hardened gardens grow loads of fabulous veggies among many other things. However I believe there are a lot of people out there who, for a variety of reasons, really care about what they eat. If you asked those people if they were into gardening I suspect most would reply with a hearty 'no', however if you asked them if they would be interested in having more control over their food provenance by growing some of it themselves, I think you'd get a very different answer. It is how to engage this audience that needs rethinking.
What made you want to partner with Rype?
I am passionate about getting as many people growing food as possible. Its good for us and it's good for the planet. Im a great believer that urban living and small spaces shouldn't hold you back from enjoying a little taste of the good life. So for me Rype was a natural fit, we have so many shared aims and I hope that together we can help lots more people discover the joy of growing food.