Growing Sustainably

Preserving the natural environment is very important to us, and we put a lot of time into evaluating the impact our business will have. We have a purpose clause written into our Articles of Association, and will regularly share our progress so you can see how we're getting on. Our first investor was Bethnal Green Ventures' Tech for Good Fund, so we're in good company! Environmental impact is a complicated topic, so we commit to continuing to research and improve in this area. Here's what we're doing so far.

1. Deliveries

Our delivered are carbon neutral, meaning we offset any carbon associated with our delivery by investing in projects which absorb carbon. 

2. Packaging

Our heavy duty boxes are developed in conjunction with WRAP, the Waste and Resources Action Programme, offering a sustainable and reliable alternative to larger double wall boxes. Their recycled content ranges from 60% to 90%, using manufacturing processes that produce 30% less CO2 emissions.

Our printed stickers are made from paper from sustainably managed forests, printed with soy ink which is non-toxic, and are FSC certified.

3. Plants and Plant Pots

All our plants are organically grown in the U.K. without chemical fertilisers. Our pots are made from a mix of recycled water bottles and natural recycled materials.

4. Compost

All of our compost is peat-free. Peat is highly fertile organic matter which is sourced by dredging up ancient peat bogs, which are effective carbon sinks. Using peat depletes these ancient reserves and releases carbon into the atmosphere. We use an alternatives also contains wool, which provides natural water retention meaning less watering is required.

5. Plant Food

Our plant food is an organic fertiliser product made from a renewable energy process, with no chemicals, no peat, no animal waste and plenty of natural goodness. 


"We need to move from being apart from nature, to being a part of nature." David Attenborough